Innovation

Core Competencies

ASIX's R&D team is well-equipped with key core technologies in industrial and embedded network chip design, hardware I/O interface bridging, and software and firmware development, ensuring ASIX's leading position in the industrial and embedded Ethernet chip market.

Key Technologies

Innovative R&D strategy

ASIX continues to innovate and develop the latest key technologies and product applications of industrial and embedded Ethernet chip market,

Develop new generation Multi-Gigabit Ethernet chips with high-speed transmission interface
Develop new generation of highly integrated and high-performance EtherCAT & TSN industrial Ethernet chips
Develop the latest technologies for IO-Link smart sensor communication software stack
Develop new generation of I/O interface chips with high-speed transmission interface

Intellectual Property Strategy

Implement a project bonus system, encourage employees to actively propose new ideas for innovative products and technologies, and establish a complete intellectual property rights database for the company to enhance the market competitiveness of the company's core technologies.

Strategic Objectives

Strengthen protection of R&D achievements to ensure sustained innovation
Leverage intellectual property to enhance market competitiveness and accelerate commercialization
Motivate research teams to improve innovation efficiency

Core Strategies

IP Management

- Establish a comprehensive intellectual property rights database for enhanced protection

- Implement a global patent portfolio to secure competitive advantage

R&D Team Incentives

- Project bonus system to encourage employees to propose innovative ideas

- Patent reward programs to drive technological breakthroughs

Expected Impact

Enhance technological innovation capabilities
Improve market competitiveness

Innovation R&D Investment and Results

ASIX is actively investing in the innovative research and development of the latest key technologies and product applications of industrial and embedded Ethernet chip market. Here are the specific results of ASIX’s recent innovative R&D investments and outputs in new products and technological innovations.

Brand Marketing Innovation: Expanding Global Market Through Digital Marketing

ASIX leverages social media and content marketing strategies to enhance brand influence and deepen customer engagement. Through diverse digital platforms, the company shares technical innovations, product information, and sustainability-related content to boost market awareness and customer interaction. Real-time communication mechanisms enable ASIX to listen to customer needs and provide expert support, fostering long-term trust.

Integrating ESG principles into its content strategy, ASIX not only elevates brand value but also promotes sustainable applications of smart IoT technologies, co-creating impactful market value with its partners and customers. The company actively manages its official social media channels to strengthen ASIX’s professional image and global product visibility. Through digital marketing, it expands its presence in the global industrial automation sector while optimizing resource utilization and minimizing waste.

By adopting innovative marketing approaches, ASIX reinforces brand momentum, drives the adoption of intelligent IoT solutions, and balances long-term sustainability with competitive market performance.

Leveraging Social Media to Build the Company's Professional Brand Image

Managing ASIX’s global social media presence across platforms including Facebook, Instagram, LinkedIn, X, YouTube, YOUKU, LINE, and WeChat to strengthen brand professionalism, boost product visibility, and support industrial automation market expansion with a focus on sustainability.